BodMax Privacy Policy

1. Interpretation and Definitions

1.1 Interpretation

Capitalized terms have the meanings assigned to them in this Policy.

1.2 Definitions

• Account means the unique profile created for You to access the Service.
• Application means the mobile application titled "BodMax."
• Company, We, Us, or Our means BodMax, Inc., a Delaware corporation.
• Device means any device used to access the Service.
• Personal Data means information that identifies or can reasonably be linked to an individual.
• Health Data means information You provide relating to Your physical characteristics, body composition, fitness attributes, physique goals, and related metrics, including weight, height, body fat estimates, measurements, and progress photos.
• Usage Data means data collected automatically through use of the Service, including device information, session activity, and analytics data.
• User Content means photos, physique scans, text entries, metadata, or other content You upload or submit through the Service.
• Website means bodmax.ai and related domains.
• You means the individual using the Service or the organization on whose behalf the Service is used.

2. Types of Data We Collect

We collect the categories of data described below. Certain categories may qualify as health information, sensitive personal information, or biometric-adjacent data under various privacy laws.

2.1 Personal Data You Provide

When You create an Account or use the Service, We may collect:

• First and last name
• Email address
• Username
• Profile information You choose to provide

2.2 Body and Fitness Data

To provide AI-powered physique analysis and body composition insights, We collect:

• Weight
• Height
• Body measurements You enter
• Fitness goals
• Progress tracking information
• Body fat estimates generated by the Service
• Any other fitness-related information You choose to provide

You control which information You submit. Certain core features of BodMax require body metrics or images to function properly.

2.3 User Content (Including Photos)

User Content includes:

• Front, side, back, or leg physique photos
• Progress photos
• Text entries and scan-related inputs
• Metadata associated with uploaded images (file type, dimensions, timestamp, device information)

Important:

• When You upload photos for analysis, these images and associated metadata are transmitted to third-party AI service providers to generate physique analysis results. This sharing occurs only with Your explicit consent when You choose to analyze a photo.
• We may use anonymized and de-identified scan data to improve Our AI models and analysis systems.
• We do not publicly display Your photos without Your explicit consent.
• Progress photos are not used for external marketing without opt-in permission.

2.4 Usage Data

We automatically collect:

• Device type and operating system
• App version
• IP address
• Time stamps and session activity
• Feature usage data
• Crash reports
• Performance diagnostics

This information helps improve performance, security, and stability.

2.5 Cookies and Tracking Technologies

The Website may use cookies and similar technologies for analytics, functionality, and security.

The Application may use mobile identifiers for analytics and performance measurement.

3. How We Use Your Data

3.1 To Provide and Improve the Service

We use data to:

• Generate physique analysis and body fat estimates through third-party AI services
• Provide scoring, symmetry analysis, and fitness insights
• Personalize user experience
• Improve scan accuracy
• Maintain and debug the Service
• Manage Accounts

When You use the body analysis features, We transmit Your photos and related data to third-party AI service providers to perform the analysis. This data sharing is necessary to provide the core functionality of the Service. Please see Section 5.1 for detailed information about third-party AI data sharing.

3.2 AI Model Development

We may use anonymized, de-identified scan data and non-identifiable metrics to improve AI accuracy, enhance body composition detection models, refine scoring algorithms, and improve overall product performance. This data is processed in a manner that is not linked to Your identity.

3.3 Communications

We may contact You regarding account notifications, feature updates, customer support, and security alerts.

3.4 Marketing Communications

We may send promotional emails unless You opt out.

3.5 Legal and Security Purposes

We may process data to prevent fraud or abuse, enforce our Terms, comply with legal obligations, and protect Company rights and user safety.

3.6 Business Transfers

If BodMax undergoes a merger, acquisition, financing, or asset sale, Personal Data may be transferred as permitted by law.

4. Legal Bases for Processing (Where Applicable)

For users in jurisdictions such as the European Union, We rely on: consent, performance of a contract, legitimate interests, and compliance with legal obligations.

5. How We Share Personal Data

5.1 Third-Party AI Services

Data Sharing for AI Analysis:

To provide physique analysis and body composition insights, We share certain Personal Data with third-party artificial intelligence service providers. Before any data is shared, We obtain Your explicit consent through the Application interface.

What Data We Share:

When You use the body analysis features, We share the following data with third-party AI service providers:

• Physique photos You upload (front, side, back, or leg views)
• Image metadata (file type, dimensions, timestamp)
• Body metrics You provide (weight, height, measurements) when relevant to the analysis
• Account identifier (to associate results with Your Account)

Who Receives Your Data:

Your data is shared with OpenAI, a third-party artificial intelligence service provider that We engage to perform image analysis and body composition calculations. OpenAI is contractually bound to process Your data solely for the purpose of providing analysis services to BodMax and is prohibited from using Your data for their own purposes or sharing it with other parties. For more information about OpenAI's data practices, please review OpenAI's privacy policy at https://openai.com/policies/privacy-policy.

User Consent:

We only share Your data with third-party AI services after You have provided explicit consent. This consent is obtained when You choose to upload and analyze a photo through the Application. You may withdraw Your consent at any time by discontinuing use of the analysis features or by deleting Your Account.

Data Protection Standards:

All third-party AI service providers We engage are contractually required to maintain the same or equal data protection standards as BodMax, including appropriate technical and organizational measures to protect Your Personal Data. These providers are required to comply with applicable privacy laws and are prohibited from using Your data for purposes other than providing analysis services to Us.

5.2 Service Providers

With vendors that help operate the Service, including cloud infrastructure providers, analytics services, and customer support tools. These providers are contractually obligated to protect Your data.

5.3 Business Transfers

As part of mergers, acquisitions, or financing events.

5.4 Legal Compliance

When required by law or legal process.

5.5 With Your Consent

If You direct Us to share Your information.

5.6 Aggregated or De-Identified Data

We may share aggregated, anonymized, or non-identifiable data for research, analytics, or product development purposes.

We do not sell Your Personal Data.

6. User Content and License Rights

By submitting User Content, You grant the Company a worldwide, royalty-free, sublicensable license to use, store, process, reproduce, modify, and create derivative works from such content solely to operate, maintain, and improve the Service.

We do not publicly display Your scan images without Your explicit permission.

7. Data Retention

We retain:

• Personal Data while Your Account remains active
• Body and fitness data until You delete it or delete Your Account
• Usage Data for shorter durations unless required for security

Backups may persist temporarily in accordance with standard retention practices. We delete or anonymize data when no longer necessary unless legally required to retain it.

8. International Data Transfers

Your data may be processed on servers outside Your country of residence. We implement safeguards where required by law.

9. Your Privacy Rights

Depending on Your jurisdiction, You may have rights to:

• Access Your data
• Correct inaccurate information
• Delete Your Personal Data
• Export Your data
• Withdraw consent
• Object to processing
• Restrict processing

You may exercise these rights through in-app settings or by contacting: support@bodmax.ai

10. Deleting Your Data

You may request deletion of Your Account, progress photos, body metrics, and profile information.

Some data may be retained where legally required.

11. Security

We implement administrative, technical, and physical safeguards designed to protect Your information. However, no system can guarantee absolute security.

12. Children's Privacy

The Service is not intended for children under 13. We do not knowingly collect Personal Data from children under 13.

13. Third-Party Links

The Service may contain links to third-party services. We are not responsible for their privacy practices.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes become effective when posted. For material changes, We may notify You through the Application or by email. Continued use after updates constitutes acceptance.

15. Contact Us

If You have questions regarding this Privacy Policy, You may contact:

Email: support@bodmax.ai